LENS engages with young firms, building cutting-edge commercial businesses that will impact major markets within three to seven years. This helps our limited partners move with agility in new markets to identify, deploy, and test assumptions, providing early-stage feedback.
Some of the benefits.Clarifies the market opportunities and pitfalls. Places bets across a broad spectrum of promising new firms spanning a range of potential market outcomes. Builds new competencies in our limited partners' organizations. Generates a network and ecosystem of new relationships in the emerging markets. Optimizes time and resources. Reduces time to market for innovation beyond the reach of the individual company. Limits R&D and operating costs for new market exploration. Reduces risk of engagement in uncertain markets. Provides a deep understanding of an emerging market to identify appropriate market-entry timing. Avoids potential negative impact on the CSP brand. Enhances the street's perspective of innovation approaches while avoiding early-stage missteps.
If you are a company reaching into new markets, or a start-up looking for investment, let us know.